Toys Launch

In September 2020, THE ICONIC introduced toys as a category. Toys is a competitive retail category, and so we knew the execution needed to be big and bold! I was lead designer across all launch assets, which included a 30 second stop-motion video involving thousands of toys to showcase the large breadth of range; from toys for babies through to adolescents.
The launch was well received and impressive sales results for a new category.

Employer: THE ICONIC
Services: Graphic/digital design